Alatau City Bank becomes the new general sponsor of the Kazakhstan Football Federation
Astana, June 19 2025 – The Kazakhstan Football Federation (KFF) has signed a strategic agreement with Alatau City Bank, which, starting from 2025, becomes the general sponsor of the KFF, the title partner of the Kazakhstan Premier League, as well as the official sponsor of the national football and futsal teams.
The partnership between KFF and Alatau City Bank marks an important stage in the development of domestic football. This cooperation is based on shared values – a commitment to development, strengthening of sports culture, and engaging youth in a healthy and active lifestyle.
Kuat Kozhakhmetov, Chairman of the Board of Directors of Alatau City Bank, stated:
Football is not just a game, it is energy that unites millions of Kazakhstan people. We aim not only to contribute to strengthening the position of Kazakhstani football on the international stage, but also to promote physical activity, sports, and a healthy lifestyle. For us, supporting young talents means supporting the future of national football. We are proud to be part a great football movement and confident that together with the KFF we will be able to implement large-scale initiatives for the benefit of all Kazakhstan.
The agreement with a major financial institution reflects the strategic course of KFF’s leadership in attracting private investment into Kazakhstani football.
Marat Omarov, President of the Kazakhstan Football Federation, said:
The emergence of such a strong partner as Alatau City Bank is a landmark step for all of Kazakhstani football. This is the kind of support that will allow us to move forward with more confidence, implement long-term programs, and strengthen the foundations for future generations. Thanks to the mutual trust and commitment, we believe this partnership will become a model of an effective alliance between sport and business.
The partnership will cover key areas such as funding professional competitions, supporting youth teams, developing children’s and junior football, as well as participation in social and educational initiatives.
The signed agreement will not only strengthen the economic stability of the KFF but also open up new horizons, making football an essential part of the country’s public life.
Alatau City Bank is a major Kazakhstani universal bank, ranked sixth among second-tier banks in terms of assets and third in terms of equity capital. Previously operated under the Jusan Bank brand.
