Alatau City Bank becomes the new general sponsor of the Kazakhstan Football Federation
Football is not just a game, it is energy that unites millions of Kazakhstan people. We aim not only to contribute to strengthening the position of Kazakhstani football on the international stage, but also to promote physical activity, sports, and a healthy lifestyle. For us, supporting young talents means supporting the future of national football. We are proud to be part a great football movement and confident that together with the KFF we will be able to implement large-scale initiatives for the benefit of all Kazakhstan.
The emergence of such a strong partner as Alatau City Bank is a landmark step for all of Kazakhstani football. This is the kind of support that will allow us to move forward with more confidence, implement long-term programs, and strengthen the foundations for future generations.
Thanks to the mutual trust and commitment, we believe this partnership will become a model of an effective alliance between sport and business.